The world has changed. In the past, it was enough to just have a good idea and a solid resume. Now, though, you need something more, you need a brand. A personal brand isn’t simply an image that describes who you are as an employee or business owner; it’s also what shows up in your social media presence and how people perceive you in real life. If you want to succeed today—as an entrepreneur or employee—you’d better know how to build one of these valuable assets.
I’ve outlined some of my own ideas on how to help you create your own personal brand.
Have a mission
Your mission is who you are. It’s what sets you apart from everyone else in your field and makes people want to work with you. It also helps clarify why you do what you do right now, which can be especially helpful when it comes time to talk about your brand and its goals.
The first step in crafting a good mission statement is identifying who exactly needs to read it. Is it for potential clients? Is it for potential employees? Or both? Once that’s established, ask yourself: Who are these people, and why would they care about this mission statement? The more specific these answers become, the easier it will be to create meaningful content that resonates with them on a personal level–and ultimately gets shared over social media channels like LinkedIn or Facebook (or both!).
You are a unique individual. You have your own interests, personality, and skills. Don’t be afraid to show those off! It’s important to remember that you aren’t alone in the world; there is always someone who will find value in exactly what makes you unique.
Authenticity means being yourself and being honest about who you are as a person. This includes both your physical traits (such as hair colour and height) as well as the things that make up your character (things like values and beliefs). This can take some time for people who aren’t used to being authentic about themselves—but once they realise how much better it feels when they’re true to their nature, most people get over their initial reluctance very quickly!
Authenticity helps other people feel comfortable around us because we’re not hiding anything from them or pretending to be someone else entirely different from ourselves; authenticity also helps guide our actions because we no longer have any doubt about what’s right/wrong based entirely on what others think should happen instead of what actually makes sense given circumstances at hand.
Build a platform
When it comes to creating a personal brand, you have two options: You can build your own platform, or you can hire someone else to do it for you. Both approaches have benefits and drawbacks—but either way, it’s important that your work is done right the first time.
Building your own platform is fun, but it takes time and effort. If you’re going this route, start with a website that shows off your personality and expertise in an appealing way—one that also stands out against competitors’ sites in Google search results. Then use social media platforms like LinkedIn or Facebook to reach people who might not otherwise find out about all the great things about your business. If writing isn’t a strength of yours, hire someone else to write blog posts or articles about topics relevant to what customers want from their brands—then post those articles on both the company site and other blogs where they have readership potential.
Think carefully about your social media presence
Think carefully about your social media presence.
Your social media presence should be consistent with your mission, brand, image and personality.
Learn from the best
Humans are tribal animals. We want to be part of a group and feel like we belong somewhere. Our brain is hardwired to connect with other people.
When you’re trying to build your brand, it’s important that not only do you create content but also find the best in your industry and learn from them.
You can do this by finding a mentor or coach who has been where you are now and really understands what it takes for someone just starting out or in the early stages of their career or business. They will have great insight into what you should be doing with your time, money, and energy as well as give advice on how to network effectively and build relationships online so that when opportunities arise for speaking gigs or jobs at companies that have heard about you through word-of-mouth referrals from others in the industry because they know about everything else going on around them too!
Contribute to your industry
Whether you’re starting out, or a seasoned professional, you can build your personal brand by contributing to your industry in many ways. You can write regular content on your opinions of particular current affairs or trending topics to share on your social channels, be a guest on a podcast or volunteer to help teach small businesses the skills you’ve acquired over your career.
This is a sure way to help people to associate your name with your industry as well as build your credibility with external groups.
There’s no doubt about it: building a personal brand is hard work. It requires dedication, creativity and a willingness to put yourself out there — both online and in real life. But if you want your business to succeed, then you need to start building your personal brand now. The sooner you begin establishing yourself as an expert in your field, the easier it will be for people to find and connect with what they need from you.