Wasting Money on a Poor Paid Acquisition Strategy?

Is your organisation wasting time and money on a poor paid acquisition strategy? If you’re spending the money- you’ll want to read this first!  The professional services company, Accenture has reported that a “lack of benchmarking media performance and media spend” is one of the five biggest areas of company overspend. In other words: businesses … Continue reading Wasting Money on a Poor Paid Acquisition Strategy?